Hype Blog
Successful South Asians in Business
In the great melting pot of the USA, it seems only fitting that India-born Indra Nooyi, 52, should find herself as the most influential woman behind the red, white and blue logo of the Pepsi company. Indra was named the #1 Most Powerful Woman in Business in 2006 by Fortune Magazine.
Chasing Desi Dollars
For years, Western companies have understood the potential of 1 billion consumers in India, but now they are slowly starting to realize the purchasing power of people in the U.S. who trace their roots to the subcontinent–a group known as desis. MTV India has aired overseas since 1996, but MTV Desi–a channel for Americans of Indian, Pakistani, Bangladeshi, Sri Lankan, Bhutanese and Nepalese descent–is brand new, launching this summer.
Hype Brands
- Click Lounge Radio talk show hosted by Rina Gill and guest hosts discussing interesting hot topics, inspirational guests and audience interaction
- Love Ishq Pyar Wedding & Lifestyle Show RG2 Productions presents Love Ishq Pyar Wedding & Lifestyle Show
- RG2 Productions Marketing, Web Developlment, Event Promotions, Film & TV Production, and Market Research

